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On January 1, 2023, January Jones detailed her beauty essentials in an Instagram post. The caliber of her recommendations — which included Allies of Skin, a brand I now adore thanks to Jones’s post — left me craving another skincare drop from the Madmen alum… which, to my delight, has since arrived.
Per the recent Instagram reveal, many of Jones’s go-tos remain unchanged. A notable newcomer and outlier, at least from a cost standpoint, is a French pharmacy favorite known for quelling itchy, flaky flare-ups: La Roche-Posay’s Lipikar Balm AP+ Intense Repair Body Lotion, which is available at Amazon for $20. Over 30,000 shoppers have purchased the cream in the last month alone, and I understand why.
Amazon
La Roche-Posay Lipikar Balm AP+ Intense Repair Body Lotion is a supremely soothing, silkening cream for the body and face. The fragrance-free, dermatologist-approved moisturizer is suitable for all skin types — from acnegenic to rosacea-prone — thanks to its gentle, hydrating, non-comedogenic formula.
The cream dispenses via a pump-top bottle, its consistency akin to that of nonfat Greek yogurt. While, typically, rich textures suggest a greasy, occlusive afterfeel, La Roche-Posay’s lotion absorbs in seconds, sans slickness or residue. I’m averse to slimy hands and this was one of the few formulas I could tolerate when I needed to heal cracked, overwashed hands last winter.
Jones and I are hardly alone in our adoration of the brand’s gentle skincare. Sarah Jessica Parker has used its face moisturizer for over a decade and InStyle editors credit its SPF-spiked day cream for clear complexions. Dermatologists — 90,000 worldwide, per the brand — recommend La Roche-Posay’s products, each of which contains a calming dose of French spring water to heal and hydrate even the most wind-whipped, winter-worn skin.
The Lipikar Balm AP+ cream, in particular, “provides deep and long-lasting hydration,” dermatology resident physician Dr. Toral Vaidya, M.D., MPH, previously told InStyle. Furthermore, it “restores the skin barrier” thanks in part to ceramides. As a result, it may reduce flakiness, redness, and other symptoms associated with a damaged skin barrier over time. Corroborating this notion, InStyle crowned the cream the best for eczema-prone skin.
In addition to barrier-boosting ceramides, the formula contains softening shea butter, which improves suppleness in seconds. Joining the duo is vitamin B’s buzziest form, niacinamide. As dermatologist Dr. Hadley King, M.D., previously shared with InStyle, the ingredient can “support the skin barrier and improve moisture levels.” Finally, the cream contains thermal spring water sourced from France to further hydrate skin.
A 62-year-old shopper credits the La Roche-Posay Lipikar Balm AP+ Intense Repair Body Lotion for annihilating their “dry patches,” while another fan swears it’s the only formula that has abated wintertime flakiness. Similarly, another reviewer says the cream has single-handedly rendered their previously “very dry” skin “hydrated and soft,” while one more reports a “silky” feel and “glowing” appearance. Ultimately, as one shopper summarizes: This stuff is “magic in a bottle.”
A fail-proof fix for itchy skin that’s approved by dermatologists, celebrities, and editors alike is a mere click away. Shop La Roche-Posay’s Lipikar Balm AP+ Intense Repair Body Lotion at Amazon for $20.
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